Players will now be able to change the name of their characters for $10. Thats not much for some. In fact, some people who had a level 70 toon will be willing to remake a new character of the same class for literally 'name's sake".
The ones that will benefit the most from this would be the account/character sellers, so Blizzard better keep an eye out for them.
We’re happy to announce that through the wonders of modern gnomish engineering, you are now able to change your characters’ names. Finally, you can turn the moniker that seemed like a good idea at the time into something more befitting your true standing in World of Warcraft.
Visit Account Management ( https://www.worldofwarcraft.com/account/ ) to begin the paid character-name-change process. The fee is $10 per name change. As with our recent addition of voice chat to the game, this feature is being rolled out across all realms in several phases. The first-phase realms are listed in this forum post. Enjoy this new feature and the subsequent effect that your bold new name will have on friends and foes alike.
Altar of Storms
The Venture Co