Ghosti from the Garithos realm started a fund to get his epic flying mount, and if he was able to get the 4000g needed he would get the name and slogan of the realm's personal website (Garithos.com) tattooed on his ass.
Quoted from the article:
"In case you STILL haven't heard the story...
I was about 4000g away from being able to purchase my epic flying mount and riding skill, so I came up with a bright idea to raise the money and save me farming the gold myself (which would've taken months with my play schedule).
I proposed to the members of Garithos.com (best website evar imo;) and the Garithos community at large, that if they donated a total of 4k gold, that I would get...
Garithos.com Swallow or its going in your eye
tattooed on my arse.
Needless to say, the coolest bunch of mofos playing WoW, came up with the money, so I came up with the goods =D"